The Rocker - The elusive sibling of raw indigo denim and built to last.

Inspired by the effortlessly cool rockabilly era where icons such as Elvis wore jeans with a lower rise and narrower leg, often tapered below the knee...

We’ve created these jeans with a mid-rise fit and a straight leg, with the addition of our signature chore pocket, and bike strap finished with subtle hardware and &SONS branding.

“Stay Black” - Our black dye will stay richer for longer and provide contrasting denim for your outfit and you will notice minimal fading over time, no matter how hard you wear them. Once again, we have partnered with ISKO to ensure our Rockers are the most sustainable, eco-friendly jeans we have produced to date. Everything from the fabric source, washing techniques and the product has been scrutinised and redeveloped to create something truly pioneering.

The Rockers are crafted from a 14oz ISKO denim where both the weft and warp are dyed black creating minimal fades and retaining the density of the colour for longer.

Indigo dye, by its nature is not very colour-fast. This is what helps to create the fades on your jeans after wear! We advise avoiding contact with lighter coloured clothes and upholstery when wearing raw denim as the colour can transfer. Should the colour transfer onto your lighter-coloured clothing it should wash out with your usual detergent.

The double black denim is so good